Tuesday, September 1, 2009

Disney to buy Marvel Comics-Wolverine to Frighten Mouseketeers!

That's right.  The House of Ideas, The House That Jack Built, Marvel Your Universe is going to be part of the Disney Empire.  The nerdiverse is all a twitter (that was a word before you began to twat your followers) with the possibilities.  Will Disney kiddify the Marvel stories?  Will Marvel lose all editorial control?  Will Punisher destroy the Disney Universe?  I think not.

Why would Disney buy Marvel and then try to change everything Marvel is?  Disney has all the money in the world, if they wanted to be heavily involved in comics they could be, and for a lot less than four billion dollars.  I think they see an incredible universe of characters, more than 5000, if you believe the press release, that is not being marketed to it's full potential.  Has ESPN changed since Disney bought them? No, but they did have the money to get Monday Night Football, probably the most valuable property in sports broadcasting.  Has ABC television turned into the Disney Channel? No, they already have a Disney Channel, that is a cash machine.

I think it could be very good for comics.  If Disney uses their powers for good, they could expose a whole new generation to super heroes and comics.  Comics, and comic shops, need a new feeder system to get younger kids interested in comics.  I would love to see dramatically more use of the Marvel Universe.  More animated movies, more theme park attractions, more clothes, toys, school supplies anything the Disney marketers can dream up.  Eventually the smartest and most curious of those exposed to the Marvel characters will wan to read the stories about those characters. 

For all those people on the net who are predicting this is the end of comics as we know them, no, it's not.  Radio, TV, movies, video games, the internet, Seduction of the Innocent, short attention spans, Manga and on and on were all going to be "the end of comic books".  Comics will be around for a good long while, and this Disney purchase might actually help the cause.

  I will remind Disney that with great power comes great responsibility.  We love our Marvel characters.  You better not mess this up.  We the members of E Pluribus Nerdum will come at you, inhalers in hand, Spidey 129 Mylared and acid free boarded,  Wolverine berserker style.  It won't be pretty.

So sing along" who's the leader of the club that's made for you and me?  M-A-R-V-E-L  M-O-U-S-E! Why? because of the money, of course.

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